The course is based on the ByNecessity® methodology, which takes the traditional model of a business plan and adapts it to small businesses to be started after eleven steps, reaching 15 hours of training.  The students learn the concepts: networking, the entrepreneur profile, innovation and creativity, strategic business plan, communication and marketing, market and client research, cash flow, payback, profit and working capital, overcoming difficulties and the building of an action plan. 

The didactic material includes a book and cards, which help to picture and organize the opening and maintenance of the business. The classes will be taught by mentors with hundreds of hours of training in the methodology, business owners and trained in the areas of Marketing and Administration. After the course, the new entrepreneur will be coached for 90 days, incubation period, in order to be supported to guarantee the continuity of their business.