THE PROJECT
Making dreams come true by taking an idea on paper, turning it into a profitable business, is the ambition of many people. Our goal is to make this possible through entrepreneurship.
The project is an achievement of Besouro Social Development Agency, in partnership with Global Peace Foundation Brazil. The goal is to provide the empowerment and strengthening of the individual, both personal and professional. Therefore, making them aware of their entrepreneurial potential, showing them capable of achieving the objectives to which they aspire.
TARGET AUDIENCE:
young men and women, from 18 to 30 years old, willing to become entrepreneurs or already.
THE METHODOLOGY
The course is based on the ByNecessity® methodology, which takes the traditional model of a business plan and adapts it to small businesses to be started after eleven steps, reaching 15 hours of training. The students learn the concepts: networking, the entrepreneur profile, innovation and creativity, strategic business plan, communication and marketing, market and client research, cash flow, payback, profit and working capital, overcoming difficulties and the building of an action plan.
The didactic material includes a book and cards, which help to picture and organize the opening and maintenance of the business. The classes will be taught by mentors with hundreds of hours of training in the methodology, business owners and trained in the areas of Marketing and Administration. After the course, the new entrepreneur will be coached for 90 days, incubation period, in order to be supported to guarantee the continuity of their business.
More than 172K
people trained
27 countries
more than 1600 cities
More than 109K
open businesses
More than 810K
people impacted per year
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